Case Studies

REQUIREMENT

The leading American publisher needed a solution to understand how and where their products were being displayed within multiple retailers.

• The publisher required RGIS to provide the following:
• National coverage to cover any retailer stocking their products
• Take photos of the products in situ
• Report any variances
• Control costs by cross-referencing RGIS inventory in-store visits to complete the data collection in targeted retail locations
• Weekly reporting

SOLUTION

The leading American publisher partnered with RGIS to complete the product survey within multiple retailers, and RGIS provided the following:

• Identified stores and pharmacies that stocked the customer’s products
• During the main inventory event, one experienced RGIS auditor used a tablet to capture a photo and fill in the requested data questionnaire on site
• Data captured included rack location, rack type and each UPC
• Average of 60-100 SKUs recorded

RESULTS

The leading American publisher found by outsourcing the product survey within multiple retailers to RGIS, the following results were achieved:

• Received weekly reporting of the requested data for the prior week’s stores, and a zip file of rack photos
• Validated numbers, as RGIS were able to compare returned SKUs against the customer’s active SKU list
• More store locations were provided than expected, with a higher degree of accuracy than the customer had previously been receiving
• The data allowed an unbiased verification of the location and condition of their displays
• Utilised weekly reporting to hone in on variances in stock and determine the root cause of discrepancies
• Understood in-store conditions in a sample of stores across several chains, in several regions in real time
• Monitored implementation of seasonal initiatives through data and photos