Partial and Complete Remodelling of Bathroom Showrooms
With a network of 500 points of sale in France, a large distribution group that specialises in sanitary, heating and plumbing for professionals and individuals, required the support of RGIS. For one of its subsidiaries the group wanted to deploy a new store concept for its bathroom showrooms.
REQUIREMENT
In order for the large trading company to increase its performance and develop its market share. It began a redesign of its self-services in order to revise the customer journey and the product offer. With the new market environment since the Covid-19 pandemic, and the huge increase of the DIY market, the distribution group needed support in the remodelling of the bathroom showroom stores.
Although the company had an in-house Merchandising Team, they wanted RGIS to provide the following:
- Expertise in merchandising and remodelling
- Nationwide coverage across France
- Perform the remodeling of 70 stores (33 full and 37 partial)
- Carry out the installation of shelves during the day without disrupting commercial activity
SOLUTION
The trading company partnered with RGIS to complete the nationwide bathroom showroom and self-service remodelling project, and RGIS provided the following:
- Scheduled dedicated teams of experienced RGIS merchandisers. Depending on the project and the size of the store (full – 2-6 people for 5 weeks; partial – 2 people for 1-3 days)
- RGIS teams removed shelves, moved the goods zone by zone, before assembling the new gondolas of the self-service space
- Carried out the layout of the bathroom showrooms in accordance with the merchandising plans
- Provided daily reports on the progress of construction sites and quality reports each weekend
- RGIS teams worked alongside the Merchandising Project Managers of the company and respected the specifications and the intervention schedule
RESULTS, the following results were achieved:
The trading company found by outsourcing the nationwide bathroom showroom and self-service remodelling project to RGIS, the following results were achieved:
- Expert merchandisers and teams were efficiently scheduled according to the needs and size of each store
- The company’s Merchandising Managers were able to reassign their operational staff to other tasks with higher added value for the company
- Benefited from a remodelling service in its 70 stores, without disruption to its customers and staff
- The company have improved its bathroom showrooms and set up its new self-service areas. In accordance with the merchandising rules defined by its Project Managers
- Deployed its new store concept quickly and efficiently by creating attractive sales areas